Our Story · Est. December 2010
Built from
a life lived
differently.
17 years in Korea. Disney. Teachers colleges. A conviction that wellness deserved the same creative intelligence as education. And a jungle in Rawai where it all came together.
Korea. 17 years.
Then everything changed.
Before Phuket Cleanse existed, Melanie and Stanton Procter spent 17 years in Seoul, South Korea as professors at Seoul National University of Education and working for EBS, the Educational Broadcasting Station. Understanding how people learn, how to design experiences that change people rather than just inform them — this was their daily work. Then Melanie did something unusual. She became an Imagineer.
Korea's premier teacher training institution. Melanie and Stanton were both professors here during their 17 years in Seoul, building deep expertise in how people learn, how to design educational experiences, and how to make knowledge not just transferable but transformative.
Korea's national educational broadcaster — equivalent to the BBC for education. Working here refined the skill of taking complex information and making it genuinely engaging for mass audiences. A skill that now powers every class at Phuket Cleanse.
Phuket Cleanse opened its doors. Born from a desire to take everything they had built — the educational philosophy, the experience design expertise, the deep belief in human potential — and bring it to the field of wellness.
She was an Imagineer.
Imagineers are the creative force behind Disney — the designers of rides, theme parks, and immersive experiences. They are what happens when imagination is applied to the architecture of how people feel. They don't design attractions. They design magic.
Melanie was an Imagineer — but her field was education. She designed educational theme parks and Disney educational experiences, working across Asia including China. Her work asked one question above all others: how do you make learning so engaging, so experiential, so alive — that people don't experience it as learning at all?
Consider what Walt Disney did. He asked himself: “What if we built a Magic Kingdom — a place dedicated entirely to the magic inside the human imagination?” The world said it couldn't be done. He built it anyway. When Melanie looked at wellness, she asked the same kind of question: what if we built a Magic Kingdom for the whole person? A place where the magic isn't manufactured — it's already inside you, and your job is simply to find it.
She was still consulting with Disney when Phuket Cleanse opened in 2010. And she brought the full Imagineer toolkit with her. Every class here is a designed experience — not just a workout or a meditation, but something imagined to feel extraordinary. The hot HIIT with stations inside the sauna. The Quantum Jumping walking meditation on a world-class beach. The Soul Speak ceremony at dusk. The Egyptian Inner Fire ice bath. These are not random offerings. They are acts of Imagineering.
The schedule is deliberately a buffet — not a boot camp — because the magic looks different for everyone, and it always surprises. Many guests discover their magic in their 60s or 70s, hitting Muay Thai bags and wondering why no one told them sooner. The yoga teacher finds it in heavy lifting. The runner finds it in a sound healing ceremony. You sample everything. You stay with what lights you up.
“I treat every experience at Phuket Cleanse the way I learned to treat every educational experience at Disney — as something that has to be genuinely worth showing up for. Not good enough. Worth showing up for.”
Online for now,
and hopefully in person next time.
Founder & Human Upgrade Architect
Educator. Imagineer.
Medical practitioner.
Polymath.
Melanie's passion from a young age was nutrition, healthy cooking, and fitness. As a regenerative medicine health coach and educator, her gift is cutting through the noise — helping people understand not just what the options are, but what actually moves the needle for them specifically.
She teaches classes every day but the thing guests mention most consistently is not the classes — it's the conversations. She goes straight to real things: your health, your business, your broken heart, your unrealised potential.
Co-Founder · Head of Hospitality
Athlete. Hospitality man.
The one who picks up the phone.
Stanton grew up as an athlete and his professional formation was in hospitality — and this shows in everything. He handles reservations personally, answers WhatsApp messages, and actually picks up his phone.
Together with Melanie they create something that almost never exists in business — an owner-led experience where both owners are genuinely, fully present. At meals. At classes. On the boat. In the conversations that happen at midnight on the terrace.
Get in Touch →What has changed.
What hasn't.
What has changed
The guests have changed — and this is the most significant thing. People are more open. More ready. More willing to go deeper than they were even five years ago.
Since Covid, people have opened up to digging into their emotional health and clearing old static in ways that simply weren't happening before. They are desiring agency — wanting to learn manifestation techniques, intuition practices, methods to tap into their own human gifts. They come hungry for what Melanie is now calling Superhuman.
The field of wellness has also exploded — which creates its own challenge. There is more noise, more products, more therapies, more claims than ever before. Melanie's role has evolved to include helping people cut through all of it and understand what actually moves the needle for their specific biology and life.
What hasn't
The philosophy hasn't changed. At Phuket Cleanse, as much science as spirituality. As much evidence as intuition. The goal has always been that people pick and choose from the buffet and find what excites them — not to be told what they should believe or practice.
The community hasn't changed — which is to say, it keeps renewing itself with the same quality of human being. About 60% of guests at any given time are returnees. People make Phuket Cleanse their home away from home. They come back because something here keeps being worth coming back to.
And the ownership model hasn't changed. Melanie and Stanton are still there. Still present. Still in the conversations. Still learning from guests what they need next.
The conviction
everything is built on.
Wellness is not just fitness or diet
Emotional health, consciousness, human connection, spiritual curiosity — these are not extras or optional add-ons. They are the things that actually change people. The physical results follow the inner work, not the other way around.
Keep the woo grounded
Singing bowls and shamanic breathwork sit alongside peptide science and VO2 max training at Phuket Cleanse — because both are real and both work. The goal is never to push anyone toward either. The goal is to put everything on the table and let people find what resonates. If you want to go deep into the science, we go deep. If you want to go deep into the woo, we go deep. If you want to do both, we do both.
This is your home away from home
60% of guests at Phuket Cleanse at any given moment are returnees. That is not a marketing claim. It is what happens when a place earns the trust of the people who come through it. We aim to keep it fresh, keep it evolving, keep it worth coming back to — every single year.
Trailblaze. Don't replicate.
Phuket Cleanse does not follow what everyone else is doing in wellness. It stays one step ahead — hands on the pulse of what guests are ready for next, introducing new concepts and creations before the rest of the industry catches up. In 15 years this has been the constant. It will be the constant for the next 14.
Always one step
ahead.
In ten years, Phuket Cleanse will be whatever the guests who love it most need it to be. The schedule will look different — new classes, new series, new signature experiences that don't exist yet. The field of regenerative medicine will have moved forward. Superhuman will have a name that everybody knows.
What won't change: the philosophy of staying on the cutting edge. The commitment to trailblazing rather than replicating. The owner-led model. The long table. The community that forms and reforms every week with new people who needed to find each other.
“We just stay one step ahead. We listen. We learn. And we keep creating new ways to explore wellness and enjoy earth's bounty — in creative, exploratory, genuinely exciting ways.”